A local shop, found instantly online.
AfroShop Afrika-Afrika is an African supermarket in Frankfurt, serving a community that speaks both German and English.
Customers needed an easy way to see what the shop offers and get in touch directly — without downloading an app or creating an account just to ask a question.
The business is not built around a traditional online shop. It is built around proximity, trust and personal contact. The website therefore does not need to replace the physical store. It needs to help people find it, understand what it offers and get in direct contact as quickly as possible.
We built AfroShop’s digital presence around the way the business works in real life: direct, personal and without unnecessary steps. A bilingual website presents the store and its products, local visibility helps new customers discover AfroShop, and WhatsApp puts them in direct contact with the business in a single click.
Customers can now find AfroShop Afrika-Afrika online in their own language and reach the shop directly on WhatsApp — as easily as messaging a friend.